Posts by Kady Sandel

Most designers focus on making things look good, but that’s not what high-paying clients are actually looking for. They want clarity, confidence, and someone who understands how design impacts their business. In this episode, I’m breaking down what clients really care about when they’re hiring a brand or web designer and how you can stand…

Most designers only see the output of design platforms, but today we’re talking to someone who actually helps build the tools we use every day. Miri from the Wix Studio product team joins me for a conversation about what freelance designers and agencies really need to grow their businesses. We talk about workflows that make…

Most brand designers are underpaid. Not because they lack talent, but because they’re offering deliverables instead of solutions. If you’re still charging $1K or $2K for full brand identity packages, this episode is going to shift the way you think about your value. I’m walking you through the three income levels most designers operate in,…

If you’re still doing everything yourself, this episode is your wake-up call. I’m sharing how I went from working nonstop to running my design business in just 4 hours a day. You’ll hear exactly what changed, how I started delegating, and how tools like Wix Studio can help you simplify without hiring a developer.  …

The reason most freelancers struggle is not because their design skills are not good enough. It is because they are thinking like freelancers, not business owners. If you are tired of chasing projects, lowering your prices, and constantly starting from scratch, it is time to fix this. Today, I am breaking down exactly why most…

Your portfolio might be the reason clients keep ghosting you or pushing back on your prices. Not because your design work is not good enough, but because your portfolio is sending the wrong message. Most designers fill their portfolios with visuals like logos and mockups and forget that high-paying clients are not looking for pretty…