Posts by Kady Sandel
Rebranding Through the Eyes of a Founder (CPG) | EP 174
You’ve heard designers talk about rebrands. But what does it actually feel like on the founder’s side? In this episode, I sat down with the creators of three beverage brands who’ve rebranded their products multiple times — and they didn’t hold back. We talked about design, shelf presence, retail growth, visual strategy, and how branding…
Read MoreHow to Scale Your Design Business Without Burning Out – Ep 173
Scaling your design business doesn’t have to mean overworking, overdelivering, or overcomplicating everything. I spent years trying to grow by doing more. More services. More clients. More offers. And all it did was push me closer to burnout. In this episode, I’m walking you through how I shifted into sustainable growth by simplifying what worked,…
Read More172 From Freelancer to Agency Owner – What I Wish I Knew
You don’t become a design agency owner by accident. It takes intention, structure, and a shift in how you think about money, clients, and your own value. I spent years making mistakes that kept me stuck in the freelance cycle. From undercharging and customizing every project to thinking hiring was only for people who were…
Read More171 Building a Simple Funnel to Attract Higher-Paying Clients
Most designers think they need a fancy funnel to book high-paying clients. Freebies, automations, email sequences, nurture series. But the truth is, premium design clients are not waiting for your welcome email. They are actively looking for someone right now and they want clarity, confidence, and a clear next step. In this episode, I’ll show…
Read More170 How to Make Website Design Your Most Profitable Offer
Most designers think they need to learn more skills or work more hours to grow their income. But the truth is, your next level might be as simple as adding one high-value offer. In this episode, I share why web design is one of the smartest ways to grow your revenue without burning out. I’ll…
Read More169 How to Build a Multi-Faceted Design Studio with Ed Prowell
Can you run multiple creative businesses and still stay focused? In this episode, I talk to Ed Prowell, founder of Potting Shed, about what it takes to run a successful brand and digital studio, work with global clients, and build a company that thrives without chaos. We also unpack how neurodiversity impacts entrepreneurship, what AI…
Read More168 Why Designers Stay Stuck at $3K Projects (and How to Break Past It)
If you feel stuck charging two or three thousand per project no matter how good your work is, this episode is for you. I am breaking down the exact reasons most designers plateau at low rates and how to shift your positioning so you can finally start booking premium clients. High-paying clients are not just…
Read More167 The Portfolio Mistake That’s Costing You High-Paying Clients
If your portfolio looks like a collection of everything you have ever designed, that might be exactly why high-paying clients are not reaching out. In this episode of The Profitable Graphic Designer, I am sharing the portfolio mistake that keeps talented designers stuck at low-paying projects. This is not about your design skills. It is…
Read More166 The Role of AI in Branding: Insights from Ayelet
If you’ve ever looked at a clean, elevated brand and thought, “How do they make it look so effortless?”—this episode is for you. I’m joined by Ayelet, a designer known for her intentional, minimal style and smart systems behind the visuals. We talked about how she approaches branding, her favorite tools (like Notion and Wix…
Read More165 How to Scale Your Design Business Without Burning Out
You think scaling means doing more. More clients, more hours, more hustle. But what if that is exactly what is keeping you stuck? In this episode, I am sharing how I went from doing everything myself to building systems that let my business run without me. I will walk you through what scaling really looks…
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