Posts by Kady Sandel
How I Went From Freelance Graphic Designer to Creative CEO | EP 179
Being fully booked does not always mean you are successful. I know because I hit ten thousand dollar months as a freelancer and still felt broke, exhausted, and trapped. In this episode of The Profitable Graphic Designer Podcast, I am breaking down the real difference between freelancing and running your business like a CEO and…
Read MoreFrom Outdated Labels to a Full Rebrand with Philip McCauley | EP 178
What happens when a former tech manager buys a 20-year-old health food business – and turns it into a modern, fast-growing CPG brand? In this episode, I’m talking with Philip Macaulay, the founder of Vital Purple and the new owner of NaturalZing, a raw food company he’s rebranded and expanded. Philip shares how he took…
Read MoreWhy You’re Still Not Fully Booked Designer | EP 177
You’re doing everything right. Great portfolio. Polished mockups. Refined skills. You’ve studied the trends, followed the advice, stayed consistent with your content. You’ve taken courses, built case studies, cleaned up your website, and tried to make every project look perfect. You’ve probably spent hours tweaking your fonts, updating mockups, rewriting your About page, hoping that…
Read MoreHow Branding Helped This Skincare Founder Get to Walmart (Sarah Vilensky with Blossom Essentials) | EP 176
What does it really take to grow a skincare brand from a personal need to national retail shelves? In this episode, I’m talking with Sarah Wilensky, the founder and CEO of Blossom Essentials, a clean skincare brand for dry, sensitive, and reactive skin. You’ll hear how Sarah built her product line from scratch, landed retail…
Read More$250,000 Branding & Design Project – What It Included & What I Learned | EP 175
What does a $250,000 branding and design project actually include? In this episode, I’m sharing what happened when I landed the biggest design project of my career. It came with a high price tag, a full team, and a long timeline. But the biggest lessons weren’t about money or scope. They were about the kind…
Read MoreRebranding Through the Eyes of a Founder (CPG) | EP 174
You’ve heard designers talk about rebrands. But what does it actually feel like on the founder’s side? In this episode, I sat down with the creators of three beverage brands who’ve rebranded their products multiple times — and they didn’t hold back. We talked about design, shelf presence, retail growth, visual strategy, and how branding…
Read MoreHow to Scale Your Design Business Without Burning Out – Ep 173
Scaling your design business doesn’t have to mean overworking, overdelivering, or overcomplicating everything. I spent years trying to grow by doing more. More services. More clients. More offers. And all it did was push me closer to burnout. In this episode, I’m walking you through how I shifted into sustainable growth by simplifying what worked,…
Read More172 From Freelancer to Agency Owner – What I Wish I Knew
You don’t become a design agency owner by accident. It takes intention, structure, and a shift in how you think about money, clients, and your own value. I spent years making mistakes that kept me stuck in the freelance cycle. From undercharging and customizing every project to thinking hiring was only for people who were…
Read More171 Building a Simple Funnel to Attract Higher-Paying Clients
Most designers think they need a fancy funnel to book high-paying clients. Freebies, automations, email sequences, nurture series. But the truth is, premium design clients are not waiting for your welcome email. They are actively looking for someone right now and they want clarity, confidence, and a clear next step. In this episode, I’ll show…
Read More170 How to Make Website Design Your Most Profitable Offer
Most designers think they need to learn more skills or work more hours to grow their income. But the truth is, your next level might be as simple as adding one high-value offer. In this episode, I share why web design is one of the smartest ways to grow your revenue without burning out. I’ll…
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