From $3k to $20k Design Projects – The Pricing Strategy | EP 205
Getting stuck at $3,000 projects is one of the most common ceilings designers hit, and it has nothing to do with skill. In this episode, I break down why pricing based on deliverables keeps designers capped, how that quietly turns your work into a commodity, and what actually needs to change if you want to move into $10K, $15K, and $20K projects without burning out. I share how I personally made this shift in my own design business and why value based pricing only works when you understand the real business problem you are solving. If you are a freelance designer or design business owner wondering how to get graphic design clients who see your work as an investment instead of an expense, this episode will change how you think about pricing design services and your role as a creative CEO.
Listen to the episode here:
You will learn:
- Why most designers get stuck at $3K projects
- How deliverables commoditize your work
- What clients are actually buying when they say yes
- How value based pricing really works in practice
Grab a cup of coffee, your notes, and get ready to rethink how you price your work.
Aventive Academy’s Resources:
Fully Booked Designer (6-week biz program): https://aventiveacademy.com/fullybookeddesigner/
From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/
Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator