Have you ever thought about creating a quiz as a designer? No, I’m not talking about designing it, but using it in a way that will help you GET CLIENTS! Yes, it works.

In today’s episode of The Profitable Graphic Designer Podcast, we are talking with Josh Haynam, the CEO and creator of Interact. Interact is a tool for creating online quizzes that generate leads. We use quizzes at Aventive Academy, and you can check one out for yourself; it’s called Marketing for Designers, and it will help you figure out which marketing strategy is the best for you as a designer to get clients. It’s amazing. In this episode, we covered everything from how to create it, the results you can get, what clients like and don’t like, and much more.

 

Listen to the episode here:

Spotify  –  Apple Podcasts  –  Amazon Music

 

You will learn:

• How you can generate design leads using quizzes
• What it takes to create a quiz and the best ways to promote them
• The full workflow, from a lead finding out about your quiz to all the next steps until they become your clients
• The importance of understanding your audience’s psychology in marketing
• How to create a quiz that doesn’t feel like a waste of time and is actually valuable and personalized

Tune in, and again, try out the Marketing Quiz for Designers to test it out.

 

About Josh Haynam:

Josh is the co-founder and CEO at interact, an AI-powered quiz platform for generating leads and engaging audiences. Josh founded Interact 11 years ago and has bootstrapped it to 7,000 customers and over 1 billion quizzes served.

Connect with Josh:  tryinteract.com

https://www.instagram.com/tryinteract/

https://www.linkedin.com/in/jhaynam/

 

Aventive Academy’s Resources:

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

 

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TRANSCRIPT:

0:00
It gets people to engage with you for the first time, which is the hardest one, right? Like once they’re engaged with you, it’s much easier to develop and nurture them towards being a buyer. And everybody’s kind of familiar with this now, right? Like sending out newsletters and sending out regular pieces to engage with your potential customers.

0:19
But how do you get more of those potential customers? And that’s just becoming harder and harder. Like the marketplace is becoming more saturated. There’s more competition, there’s more people everywhere. It’s so expensive to do advertising and so the quiz is a really great way of getting people to move over from like anonymous to known.

0:56
Welcome to the Profitable Graphic Designer podcast brought to you by Aventive Academy. I’m your host, Kady Sandel. I’m a brand strategist, designer, creative director, and the CEO of a successful six-figure design agency based in Austin, TX serving clients worldwide.

1:14
After mastering the arts of building a profitable and sustainable design business, I decided to help you achieve the same success. I teach brand, graphic, and web design business owners how to attract more clients, increase their pricing, and develop design businesses that provide the financial freedom and time flexibility you’ve always dreamt of.

1:34
We offer online programs, courses, and templates that you can use along with our coaching accelerator and Mastermind high touch experiences for creatives. You can learn more about starting and growing your design business at aventiveacademy.com. But for now, grab a cup of coffee and join me in today’s podcast episode.

1:57
Hello and welcome. In today’s episode, we have the CEO of a popular quiz platform. At least I think it’s popular as I’ve been using it for many, many years now. But instead of me introducing our guest, I will ask Josh to tell us a little bit about who he is and what he does.

2:16
Welcome, Josh.
Yeah, thanks for having me on. Yes, on my background. Long time entrepreneur. I started working on Interact, which like you said, is a quiz platform. 11 years ago. It was when we launched the platform. So, you know, thanks for being a long-time user. We much appreciate that. 2:00-ish years ago, we shifted to be an AI-powered quiz platform, which what that actually means is now instead of coming and using our platform and writing your own quiz, the AI writes quizzes on your behalf.

2:47
You just tell it what you want and you tell it who you are, and you give it your website URL so it can learn from your business, and then it will create quizzes in your voice. So it’s not generative AI in the sense that it’s writing stuff. It’s actually just taking your knowledge and reformatting it into a quiz.

3:06
And that’s been a huge shift for us the last two years. We’ve seen a massive uptick in people successfully using quizzes since we did that. And that’s where my mind has been focused the last couple of years is really just going deep on becoming an AI expert and understanding the ins and outs of that, which has been a really fun shift and a reinvention for our business, which was nine years old when AI dropped.

3:31
And now it’s like a rebirth for us.
Yes, I love that. Oh my God, I can’t wait to call our ex-manager. So Kelsey, she used to work for me. She was with us for about five years. She just had a baby and all of that, but she used to create all these quizzes for my branding and design agency.

3:51
And so if she was now to hear that she doesn’t actually have to create every single question and think about the answers like, Oh my God, I feel like she’ll be back. It’s crazy how it shifted. I mean, my favorite thing that I’m doing now is taking old books.

4:09
So every book before 1928, with some exceptions, is public domain. So you can use it and there’s so much cool stuff that’s in the past. And you can use AI to, first of all, condense those books and then use the AI to say, I want to use that book, but then I want to put my own voice into it.

4:29
And then I want to make a quiz. And I can do that whole process in five minutes. And it just takes like a 250-page book from 1921 and it turns it into a modern, fun interactive quiz in five minutes. And it’s just like mind-blowing how cool that is.

4:46
Yeah, I love that. Can you tell us before we go too deep into how that all works, but can you tell us like some core benefits of why a business owner should or why, why would we have a quiz on our website?

5:01
Like what are the benefits to a business?
Yeah. So with the place that I always start when I’m, you know, pitching this idea to brand new people is I just ask them, have you ever taken quizzes on Facebook or on BuzzFeed or like something like the Myers-Briggs?

5:17
And almost everybody is like, yeah, of course I have. And then it’s like, OK, well, what was appealing about that quiz, right? It asks you questions that you could answer as yourself. And we don’t get to do that online very much. We don’t get to like talk about ourselves.

5:32
And then it guides you towards a result that’s personal to you. And so it’s very addictive in the sense that it’s this interactive, fun, personal experience. Now when you take that and you put that into your business and you apply it to what you actually do, it’s extremely powerful for engaging people and getting their attention when they come to your website or they find you on social media to take your quiz.

5:59
And then your quiz leads into your products and your services and your business. And it can also get people onto your e-mail list. And so it just takes the natural appeal and the natural power of personality quizzes, which have been popular forever.

6:16
I mean, even before the Internet, in print, before print, you know, people would ask the same types of questions just sitting around fires. It’s always been popular. So you’re taking that natural popularity and then overlaying it with what you do, and then using that quiz to lead to your products and your services and also to build your e-mail list.

6:37
Yeah. So basically it’s the beginning of a funnel.
Yeah, exactly. Like it gets people to engage with you for the first time, which is the hardest one, right? Like once they’re engaged with you, it’s much easier to develop and nurture them towards being a buyer.

6:53
And everybody’s kind of familiar with this now, right? Like sending out newsletters and sending out regular pieces to engage with your potential customers. But how do you get more of those potential customers? And that’s just becoming harder and harder, like the marketplace is becoming more saturated.

7:09
There’s more competition, there’s more people everywhere. It’s so expensive to do advertising. And so the quiz is a really great way of getting people to move over from like anonymous to known.
Yeah, exactly. Can you tell us now just a little bit about the journey of founding Interact?

7:28
Like how did that even come to your mind? Like what happened that you thought of, oh maybe I should create a quiz. Was there another platform that was your inspiration or you were not able to find what you were looking for? Basically tell us what inspired you to create this now AI-powered quiz platform that you started 11 years ago.

7:51
Yeah, so we started it because we were actually building websites for people back then. It was hard to build a website. You know, you could kind of hack it together with a Squarespace or something, but those platforms were really new and so usually if you wanted a website, you’d hire people to do it.

8:08
So me and my two co-founders were doing that. We were building websites. We were pretty good at it. But one of the things that we built on one of our clients’ websites was a quiz. And that quiz performed super well to do exactly what I was talking about. Like, it engaged people who came to the website and then got those people to join his e-mail list in a way that we’d never seen before. And there was no quiz platform at the time. We invented this market, and so we built it. We created a quiz platform, and then we educated people over time on the benefits of using quizzes.

8:43
And after seven or eight years, it started to really catch on.
And I know I love it. I know how easy it is from the back end to set it up. OK, so Interact has grown significantly over the past 11 years, serving over 7000 customers and delivering over 1 billion quizzes.

9:04
Could you share some examples of successful quiz campaigns that have significantly boosted e-mail lists or engagement for businesses?
Yeah, definitely. So some of my favorites are in like the author space, the education space.

9:23
So Gretchen Rubin is one really good example. She’s a best-selling author, New York Times multiple times. And she takes components of her books and turns them into quizzes and makes them into interactive personality quizzes. Like one to start off this year from 2024 was a habit recommender.

9:40
Like what habit should you pick up to make your life happier this year? And it was just a super cool quiz. It got picked up in a bunch of publications and it’s just a fun, interactive way of engaging with people. And then over on the e-commerce side, which is another place where people use quizzes to recommend products.

9:59
There’s a brand called Esker Beauty that’s also out of New York City and they use the quiz to help you figure out your body skin type because they do like skin products. But for like your body instead of your face, which is really unique and rare.

10:15
And that’s a very cool way of not only recommending products, but also understanding what their customers want and what their customers need. So it’s a way of gathering information as well as recommending the products. And I thought that was a really cool use case.

10:30
So those are two that just like off the top of my head.
Yeah. So you mentioned building e-mail lists. The concept of using quizzes to build an e-mail list might be new to some of our listeners. Could you walk us through the process and explain maybe its effectiveness?

10:48
Yeah, definitely. So like I said, you know, everybody’s taken personality quizzes online, or if you haven’t, I have met like three people in 11 years who are like, I don’t like quizzes. So if you’re one of the three people, then ignore this. But for everybody else, you’ve taken online quizzes. You know that you want to answer the questions because you want to know what your result is at the end. And when you use a quiz specifically for a business use case, the business can use those questions to subtly demonstrate that you understand the person taking the quiz.

11:23
And the way you’re doing that is by asking questions that are relevant to that person. It shows that you understand their life and what they’re going through, how they’re feeling, the things that they struggle with. And when they get done answering those questions, that’s when you present them with, hey, do you want to join my e-mail list? I can continue helping you. And you’ve just shown through the questions that you know what they’re going through, you know what their problems are, you know how to help them. And now you’re saying, join my list and I can continue to help you. I’m going to show you your result right away regardless how you know you can skip this and see that anyways.

12:00
But if you want more continued help, then join my e-mail list. And because you’ve already shown that you can actually get where they’re at and be useful to them. The average conversion rate for somebody that gets to the end of the quiz is 40%, four out of 10, which is way higher than everything else by leaps and bounds. Like there’s nothing that comes close because you have actually put in the work, you’ve demonstrated that you actually care and that you can be helpful to your customer instead of just saying, hey, give me your e-mail address with no context. So it’s just putting in a little bit of legwork ahead of time through the quiz.

12:40
Converts show so much better.
Definitely. I would actually like to share a couple of examples of how I use Interact and quizzes in my businesses in case someone is listening to this and they’re like, but I’m not sure how exactly I would use a quiz.

12:57
So here we go. The one we use at Aventive Academy where we teach brand graphic and web designers how to grow their business. We focus on the marketing, so the quiz is all about it’s asking them questions, like personal questions, like do you like being around people?

13:14
Would you rather write a blog post or go to networking events? Would you rather do this or that? And they’re like seven or eight questions. So it’s not overwhelming, but it’s also not just like two or three. It’s just enough so that we get to know the designers and if they are introverts, extroverts, like what they prefer and what you know, things like that.

13:33
And then based on that, they get the response. What would be the best marketing strategy for them, whether that’s LinkedIn, Instagram, going to networking events also based on the location, you know, based on their answers, they get the response in terms of like how they can grow their business and it’s like it’s really good like people love it. I can even like leave the link here below so that you can check out how Try Interact works. The other example is for my branding and design agency, which is so the target audience are business owners and people who are looking to rebrand or they’re looking for website design, logo design, something like that.

14:11
And the quiz is something if they need to refresh or rebranding, things like that. And then the response is like the best fonts, the best color combination, things like that, just so we get them into that funnel and then we get them to our e-mail list and then we nurture them and send them emails like every Thursday.

14:30
And that’s how we convert them into clients. So basically this is the top of the funnel and Interact works really well for that.
Those are perfect. I used to use that example about like for the best marketing strategy all the time. So I’m glad I didn’t use it today. And we would have said the same thing because that is such a good use case, like just help people go down a path, right?

14:51
Because I’m sure you experience this all this time, like people are overwhelmed. There’s too many things that we could do. And it’s really hard to choose one. And as much as it seems a little like silly almost, it’s like it can actually make a big difference for somebody to have a quiz that just tells them, hey, I listened to what you said and I think you should go down this path. Helpful.

15:13
Yeah, definitely. Now, personalization is very important these days. And I’ve definitely completed some quizzes in the past and got super generic responses that had nothing to do with me. And then I started to think like how they’re a waste of time, right?

15:31
So how does Interact allow businesses to create personalized quiz experience for their audience? I know you mentioned AI and going through the website, but how can I, let’s say as a designer, create a quiz that will be valuable and also personalized so that my audience doesn’t feel like they wasted their time going through a quiz?

15:54
100% so where you want to start and this is the exact flow that the AI does automatically on the back end. But if you’re going to do it manually, you start off with what’s the question that people always ask you? Like, why are people coming to you? What are they trying to solve? What goal are they trying to reach? What is their motive for coming to you, right? You make that the title of your quiz and that guarantees you that it’s going to be helpful to your audience because if you’re literally answering the question that you know they’re going to ask you, not only is it helpful, but also you’ve won a ton of brownie points because they’re like, well, you read my mind so great. Like obviously you get where I’m coming from.

16:31
That’s the title of your quiz. And then the way that you make it personalized at the end is you make the outcomes of the quiz that come at the end. The most common answers to that question, that question that people always ask you. What are the four or five most common ways that you help people solve that problem or reach that goal? Those become the outcomes, and then the questions are just trying to help you figure out which one you should recommend. And so then the whole thing is just about solving a problem for the user. It’s about helping them reach a goal, and it’s about doing that in a way that’s unique to their persona. And that guarantees you that everything is just helpful all the whole way. Like you’re not doing anything that’s bait and switchy.

17:21
It’s all just meant to be useful and actually solve the problem and save you time as the business owner. Because instead of getting a million DMS and people emailing you with the same questions over and over again, you have a quiz front and center on your website that says, hey you have this question, cool, I can help you. Boom. And they get their instant result. Instant gratification. Always better than waiting for you to respond.

Definitely, I love that I’m now getting so many ideas to create like new quizzes and see what’s going to stick. Before we continue with this podcast episode, I just want to quickly remind you that if you’re a design business owner whose dream is to have a successful and profitable career so you can enjoy the freedom and flexibility that comes with it, then I have something for you.

18:11
The Profitable Designer Program is my signature 12-week system that will help you improve your business, sign amazing high-paying clients, and truly achieve your financial and lifestyle goals. Visit aventiveacademy.com/profit to check if you can join us now or if we are currently not accepting more designers into the program.

18:34
In that case, you will be able to join the wait list and be the first to know when we open the doors again. Now we’ll go back to the episode in a second, but I just want to add that designers who completed the program were able to sign five-figure design clients, 10x their pricing, reach six figures and beyond, make $20,000 per month while working only a few hours a week and more. Here is what Julia said. It really has everything you could ever ask for to build a six-figure business that will allow you to have financial freedom. And that’s why I personally did it like I wanted that flexibility. So if you want to be my next success story and achieve results like these, visit aventiveacademy.com/profit.

19:21
Now let’s go back to the episode.
Now, what would you say? How many questions one quiz should have?
Yeah. Usually it’s five to seven questions. Five is the standard, seven is if you have like a more complex topic and that’s been tested, like you said, a billion quizzes served.

19:41
So we pretty much dialed that in to be exactly the right amount.
And how long a response should be? So each question you want to have four or five responses for each question. And then at the end, like the results that you show, typically those are somewhere between 75 and 250 words depending on how much detail you want to give in those results.

20:06
I’m taking notes. This is all like very, very tested because the AI has no variation, right? So we had to pick the exact right amounts for all these things where it’s the same and now there’s variability. You can choose how many questions you want and change the length of the results in the AI and all that. But to start off, we had to pick one number. So there is a hard number that’s like the general best. And then from there, you can choose it to be longer or shorter depending on like the vibe of your brand.

20:40
Yeah. And when it comes to business owners using quizzes in their marketing strategy, do you think that most people who have service-based business or product-based business are coming to you?
Yeah, we see a pretty good split.

20:56
I would say it’s more on the product side, whether that product is physical products or content products or books, that’s more common. We do see a lot of service-based, I’d say it’s like a 70/30 split. So big amount of service-based businesses and services, you know, including everything that you could think of, right? Like from web designers to chimney sweeps, right? Like it’s all across the board. And it’s because the quiz just helps answer common questions. And every business has common questions and you need a nice easy way to answer it.

21:30
And people don’t really like reading FAQs and stuff like that. So the quiz just makes it a more personalized way of answering those questions.
Yeah. And do you believe that it’s better to provide the response? So, like the results of the quiz before or after you get your audience’s e-mail?

21:48
So I usually say you ask them for their e-mail before the results, but it’s optional. And the reason why is that once they start reading the results, and I’ve seen people do this in person, they black out like in a good way, but they are so focused on reading those results, you could not bother them with anything else.

22:10
Like there could be a fire going on. They would not pay attention, which is incredible because nobody pays attention to anything anymore. And so having that level of attention is massive. But if you don’t ask for the e-mail until you get there, they’re distracted. So if you asked for it right before, but make it very clear, hey, don’t opt in if you’re not interested because I’m only trying to have a list where people actually want to hear from me, which that’s best for me, that’s best for you. There’s a skip button, right? So that’s how I recommend doing it. Like right at that peak of curiosity and interest. That’s where you asked for the e-mail. And then once they’re fully immersed in their results, just let them go.

Yes, because that’s exactly what we do. But I was wondering and like thinking about testing where we provide the results, but in those results, maybe send them to like a low-cost offer, like maybe something that’s $17 or $77 or something like that and kind of get them.

23:11
Basically this will be like a free beginning of funnel where we are not asking even for e-mail or anything like that, like here’s just the value and then take them from there to the next step.
Yeah, and I mean, I think you can totally play around with that. I don’t think it hurts to have the opt-in if it’s optional like because then you just have more people on your list that are interested.

23:32
But I have seen flows, especially more recently where you have, you know, your 250-word results and then you have a button that’s like, I want to get the expanded results where I want a 10-page PDF, which doesn’t make any sense to put on the quiz result because it’s just no one wants to read that in one sitting.

23:49
But if you offer to send it to them and it’s $29 or whatever, right, it’s a great upsell for the people that are like really interested.
I love that. Again, I’m taking notes and whoever is listening to this, I suggest you do the same. Now, we often hear about the importance of understanding your audience’s psychology.

24:12
Like psychology and marketing? Really. Like how does Interact leverage psychological principles to create engaging quizzes?
Yeah, there’s a lot that goes into it. So the first piece is the field of positive psychology.

24:29
Positive psychology is a term. It’s not just like, oh, be positive. It’s an actual field of psychology that’s not new, but it’s been popularized the last 10-15 years. Positive psychology basically says people are more motivated to take an action, to work with you, to actually do something if they feel positively versus if they feel like, oh, I have a problem and I need to solve it. That’s less motivating than I’m doing good, but I want to do better and there’s more that I could do that’s more motivating, right? So that’s a big thing. And that’s how all the AI with results, like the endings, they’re all written using the field of positive psychology.

25:13
Now within the questions themselves, people love to talk about themselves, but they love to talk about themselves with a level of detail that’s not too generic and it’s also not too specific. Nobody wants to be asked about really personal habits and feelings and things like that that are super hard-hitting, especially not when you’re just browsing online.

25:35
You don’t want to be asked really heavy, deep stuff. But if it’s what’s your favorite color, also not good, too generic. So there’s this middle ground, and this is what our AI is really good at is like figuring out what is that middle ground where people are going to love answering these questions, but it’s not so deep, it’s not so shallow that it misses the point. And everything has to be related to your business and what you do, but in a way where it addresses what your customer actually cares about, which goes into consumer psychology because what your customer cares about is not what you think about all day. You think about all day, how do I get more customers? They don’t care if you get more customers. They’re trying to solve their problem. So our AI is very good at reading your brand and then relating it back to your customer and what they care about and understanding what they care about and then using that flow through the questions and the results.

26:30
Yeah. And how can your tool read what our customers are looking for? So let’s now think about brand graphic packaging that designers. How can they know what their potential clients are looking for besides the obvious right logo design, website design? But is there something deeper?

26:51
Yeah, so it does go deeper. So it goes into like the neural network aspect of how AI works. So AI is built on a neural network, and a neural network basically just makes connections between everything. And this is how our brains actually work. So it’s modeled on the human brain. Everything is connected to everything else. Every word is connected. Every other word, every concept is connected to every other concept. And so when you have a website and your website has text about what you do, the words on your website are connected to the words that are in your customer’s brain. And the AI can read your website and then draw that connection through something called inference, which just means it’s inferring. It’s inferring what’s most likely on your customer’s brain, what’s in your customer’s mind when they come to your website.

27:45
And it is eerily accurate. It is extremely accurate. The number of reactions that I’ve gotten where people are just like, yeah, that’s right. Like I wouldn’t have thought of saying that, but that’s right because it’s using that neural network to read what you have and then say, here is my guesstimate at what is on your customer’s mind. And that guesstimate is almost always right.

Yeah, it’s funny how we are constantly now trying to figure out this, the whole AI era, right? And I’m here thinking how our kids that have a baby and a four-year-old, and I’m thinking how they’re going to grow up with this and they’ll be like, well, what’s like how I mean, even like just the other day, my 4-year-old, I was showing her something on Amazon because I do let her choose what we’re going to buy to her when it comes to like clothing and stuff like that.

28:36
But I provide like three options that she’s going to choose from. And so I gave her my phone, but I’m sitting next to her and she’s scrolling. So she has three options in the cart already, but she clicks on one and starts scrolling. And I’m like, how does she even know that when she clicks on one, she gets the suggestions?

28:55
It’s because she saw it just once. And that’s now totally natural to her. Well, if I’m talking to my grandma, she can’t figure out even like the touch. She’s trying to press it. I was like, it’s just the touch. Just touch it. You don’t have to like press so hard.

Yeah. And my favorite thing just to pontificate a little bit about AI is like I mentioned that example with using old books. I love using the AI to bring old knowledge that’s been lost back to life. Because the way the Internet has worked the last 15 years, it’s been a funnel.

29:30
We have been funneled down to the smallest of echo chambers for each of us. Echo chambers where we are in this tiny little box and we learn nothing about the actual world and about how other people think. And AI can summarize an old book and then present it in a way like through a quiz that’s appealing to our modern brain and bring those old ideas because it’s like your grandma has, you know, I think everybody that’s older has so much like knowledge and wisdom that, you know, we just don’t listen to it.

30:08
We don’t pay attention to. And so if you use something like AI to bring that back to life and present it in a way where people will actually pay attention and learn from it, I think that’s how we can almost like make it all circular where it all comes together.

Yeah, definitely. Now, one thing that I hear our listeners now asking, you know, even though they don’t ask me directly, but I already feel like this is the question that would come up when it comes to Interact creating the quizzes when it comes to, you know, figuring out like what the questions and answers should be.

30:44
Does it sound like ChatGPT? Like broad and can sound right, generic, like we’ve been there where you’re reading the captions or blog posts and you know, it’s written by ChatGPT. So how can we maybe prevent quizzes from sounding like ChatGPT? How can they be more personalized even though they are created by AI?

31:02
Yeah. So from the beginning, the way that we’ve built our AI is that it doesn’t work unless you give it source material. The source material is either your website text or if your website’s not online or you have text in a document, you can copy and paste text.

31:23
And so the AI is then directed, hey, don’t use your voice, use the voice of this text. And we tell it how to understand the voice of the text. We tell it how to learn from your text. And that’s like a multi-step process where the AI doesn’t just naturally know how to talk like you just from reading, but it can learn how to talk like you by reading what you have. So it’s almost like teaching it to learn the language of you. And then it uses that language throughout the entire process of making the quiz. And at the enterprise level, and maybe you’ll see this term thrown around, it’s called RAG. RAG, which basically just means you’re adding information to the AI so that it doesn’t just sound like the AI, it sounds like the information source that you give it.

32:13
And the information source comes from writing that you created. So then the whole process is going to sound like you when it spits out the quiz.

Yeah. So it depends on your input basically, and how much effort you put into that versus just, you know, saying like, hey, create the quiz for me, this is what I want.

32:33
Yes, And it’s a, it’s a very harsh litmus test. It’s a very harsh mirror because I’ve had a lot of people put in their websites and then they’re like, oh, my website clearly does not say what I wanted to say because the AI is unbiased.

32:49
It’s going to read your website and then it’s going to say, here’s what it sounds like. And if it doesn’t sound like what you meant it to sound like, then you got to go back and rewrite your website to make it actually convey the message that you wanted to convey.

Yeah, I mean, it’s a good test.
Yeah, it’s a it’s a great test. And people use our AI just for that. Sometimes not even when they want to make a quiz, they’re just like, does this sound the way I want it to sound? And it’ll tell you.

Yeah, I love that. I mean the quizzes we created with Interact with did that. I would say the last quiz that we created was like two years ago. So a lot has changed since then.

Yeah, I mean overnight. Well, not overnight. It took 18 months to build the AI so it could actually go live, but it’s since the beginning of this year when everybody’s had access to it. Everything is different. People launched now with like three or four quizzes at once to start with because that takes you 10 minutes versus before you know your experience, right? Weeks, months now.

Yeah, I know. Me and my manager at that time, we had to like sit down and write the whole script and think about like every single question, every single response. We didn’t know like the length, what you know, like options we should provide and what kind of results we should provide. Like it was, I mean it, it was good. It, it really was, it’s still doing really well, but it took days to get there, right? To get it to the point where it’s really working for people.

34:23
And not to mention that then sometimes like after a couple of weeks or after a couple of months, they’re like, oh, well, not many people are coming to the quiz. The topic is off. So let’s go back to create the new quiz. Right, so. The AI now helps a lot. So much nicer with the AI now where you’re just like, oh, OK, let me try a different approach and just no effort.

34:45
And it’s just so much faster because, yeah, I mean, your experience is very standard prior to the beginning of this year.
Yeah, I love that. OK, well, I think we covered a lot. Is there anything else that you would like to share with our audience when it comes to building quizzes or, you know, like, what else

is there anything else you would like to share with our audience when it comes to building quizzes or, you know, like, what else would you tell them? And if not, please tell us what website and social media they can visit.

35:06
Yeah. I mean, I think something that I’ve been sharing a lot recently is just to not overinvest in your business, especially with all this AI stuff coming on the scene. Like our tool is free to build quizzes. You pay to launch them into the world. And oftentimes people will get through the free part and realize they’re not ready to implement a quiz. And I think that’s good. Like don’t launch things until you’re ready. Don’t pay for things until you’re ready, especially with all the new AI hype. Like at the end of the day, if something doesn’t benefit your business, you’re not ready for that tool. It’s not a good idea to spend money on it. So that’s one big thing that’s been coming up recently. But like I said, if you want to try that AI, it is free to build quizzes. You can go to tryinteract.com and just click the button there and you can go through the AI process and see how it works.

36:01
I love that and I’m going to include the website and also like your Instagram and LinkedIn in the show notes. And yeah, I think that that’s it. This was super valuable and super helpful and I can’t wait now to go back to the dashboard and create a new quiz and see how this the whole AI-powered tool now works.

36:22
Yeah, yeah. Let me know what you think, but thanks for having me on.
Yeah, thank you so much.
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37:28
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