About

Start and grow your graphic design business with us.

Our educational resources and supportive community of brand,web, graphic designers are everything you need to book $12k clints and build a successful 6 figure freelance business. Just follow our steps!

Why us

At Aventive Academy, we teach proven methods and strategies to help you become the CEO of your own graphic design company. No matter how much previous business experience you have, you are capable of building a profitable and fulfilling freelance business. Our students have quit their 9-5 jobs, got to $10k months, and booked high-ticket design clients.

We will show you how you can do it too!

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The Profitable Graphic Designer Podcast

A podcast to help brand, web, and graphic designers grow their businesses, get more clients, and freelance their way to $10k+ months. Featuring real-life stories and real-world results.

Right now you’re probably
overwhelmed with…

Right now you’re
probably
overwhelmed
with…

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Not being able to find clients.

You want to consistently bring in design clients and income every month so it doesn’t feel like you’re on a roller coaster!

Trying to make more money.

You want to quit your job, make $10k per month as a freelancer, and live comfortably &stress-free -- without worrying about paying your bills!

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Organizing your business.

You’re not sure how much to charge for your services, how to manage client expectations, and if your marketing efforts are even working.

Stopping yourself.

You might be shy, have imposter syndrome, compare yourself with other designers, and feel insecure about your work and talents.

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Not having enough time.

Maybe you have a 9-5 and are trying to build your business on the side, which includes organizing your finances, invoicing, project management, to-do lists… sounds like a lot!

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Hey there!

My name is Kady Sandel,

and I’m the CEO of Aventive Academy.

I went from charging $65 for a logo design to now booking $12k, $15k and even $20,000 branding projects. And if I can do it, you can too!

In the first few years of running my freelance design business, I made just about every mistake in the book. But I also experienced incredible success, and those ups and downs helped me crack the code on what graphic designers really need to do to become successful.

I developed a passion for helping creatives grow their freelance graphic, brand, and web design businesses just like I did, which is how Aventive Academy was born. I’m looking forward to helping you make more money, work less hours, and work on design projects that light you up!

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Coffee

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Cats

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Las Vegas

Quick Freelance Timeline

Quick Freelance
Timeline

2014 - Worked for $9/h in Las Vegas

I moved to Las Vegas and got an opportunity to work for a signs and printing company. This was my first graphic design job, and I was so excited to start my design career.

2015 - Worked for $11/h for the same company

The work was fine, but I was already tired of the 8am-5pm lifestyle, plus I didn’t have the freedom to experiment and be creative. I started building my own website on the side. Later that year I landed my first freelance client, quit my job after 9 months, and got a couple of more clients.

2016 - Started my freelance career

This year I was focused on growing my graphic design business. I posted on social media, went to networking events, tried paid ads, posted on Craigslist – everything! I didn’t charge enough, and I was crazy busy with things that weren’t bringing results. It was all trial and error.I was less happy than when I worked for someone else. Some months I made $300, some months I made $3,000, and it wasn’t consistent at all.

2017 - Doubled my pricing, and my client was on Shark Tank

I moved to Austin in January and did some market research that led to doubling (and tripling) my prices and being active on LinkedIn. I had my first $9,500 month – which was crazy and unbelievable to me! And I was not busy at all. Suddenly I had more money and more time. I started outsourcing and hired a writer and a web developer. I also landed a big client that ended up being on Shark Tank and is now a multi-million dollar company.

2018 - My work was paying off

Even though I was busier than I wanted, I got some amazing recognitions this year. I was named Entrepreneur of the Year by BONG (it’s not what you think 😊 it stands for Business Owner Networking Group). I was a speaker at the freelance conference at the Microsoft Headquarters here in Austin, TX. I did a lot of business presentations, hired a graphic and web designer, and outsourced a lot of writing, editing, and proofreading

2019 - Became an author and course creator

I published my first book, BrandFix, that was a #1 new release on Amazon and became an online course creator. This year I attended a mastermind and hired a marketing company to help me niche down and be more intentional about who I wanted to work with. I had some huuuge clients - the total of one project was close to $250,000! I continued to outsource everything I could. In November, I registered the Aventive Academy domain.

2020 - Founded Aventive Academy

Aventive Academy started after I saw that so many brand, web, and graphic designers struggle with growing their businesses. I started building a community and sharing everything graphic designers need to do to ditch the 9-5 and become successful business owners -- the proven ways that worked for my business and will work for you too!

2021 - $30,000 Proposals

This year I mostly worked with my ideal clients –skincare lines. I sent proposals for $15,000 (this was my minimum), $25,000 and $30,000. We also welcomed some new students, graphic designers, who enrolled in our online freelance courses, and our IG hit 10k so we got the famous “swipe up” button. We hired a graphic designer, web designer, web developer, and a marketing strategist. Overall, the year was great!

 

2022 – Everything got bigger!

We welcomed more students to Aventive Academy's programs, and we launched our popular podcast! We also built 8+ more programs that help designers with specific business areas such as Pricing Your Design Services, How to Find Your Niche etc. Our students had amazing success like quitting their 9-5 and making $10k a month. I also rebranded my branding agency to niche down even more, and because of that I was able to get an $18k client immediately.

Join Now

Here's How

You can join
Aventive Academy

Have you ever signed up for an online freelance course and been excited to dive in… until you realized it had 105 modules, 14 scattered bonuses, and never-ending video content that was not going to work with your busy schedule?

That will never happen at Aventive Academy. We refuse to add fluff just for the sake of making our courses look longer – all of our content is actionable, straight to the point, and created to help you make money in your design business.

Or have you ever taken an online class expecting to learn practical steps to grow your business… and instead, you received a bunch of airy platitudes about believing in yourself and improving your mindset?

That won’t happen here either. We do cover topics like mindset and imposter syndrome, but your success lies in the strategic action steps you take to grow your graphic design business. We cover those action steps in Aventive Academy.

Aventive Academy offers a variety of programs to meet you where you are: whether you’re starting your design business or looking to scale to $10k months.

Explore our blog

Find actionable ideas on how to grow your freelance graphic, brand, and web design business on the Aventive Academy blog!

Find actionable ideas on how to grow your freelance graphic, brand, and web design business on the Aventive Academy blog!

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Community for Women

Community for
Women

In our free Aventive Academy Facebook community, you can expand your circle and make friends with fellow freelance women designers!

This community is open to all women graphic, brand, and web designers who are looking to start or grow their freelance businesses. You can use the Facebook group as a positive place to ask questions, make friends with likeminded business owners, and cheer each other on as you reach your income goals.