Starter Kit

Launch your graphic design business, land your first clients, and work from anywhere!

If you’re starting a freelance design business or you have a business that is 1-3 years old, the Freelance Starter Kit is for you.

You have seen other
successful freelance
designers, and
you’ve wondered
how to:

  • Start your freelance career and launch a profitable design business
  • Write proposals that convert clients into paying customers
  • Set up the right pricing to make people buy from you
  • Create an amazing portfolio that impresses your potential clients
  • Stand out from competitors and be the go-to designer in your field
  • Get paying clients and make money freelancing!

And now imagine if you could:

And now imagine if
you could:


Have a well-organized graphic design business.

Your calls, proposals, systems, invoices & portfolio can all feel streamlined and easy!


Sign Paying Clients & Support Yourself

You can do what you love and increase your income at the same time – it’s a dream come true!


Work whenever you want.

You make all the rules! Not to mention work from anywhere like your home, the beach, Bali, Greece…


Set up your client workflow

You can have an organized business and know exactly when to send proposals, contracts, and deliverables to your clients!

Our students

Matilda Nilsson B&W

Matilda Nilsson


“I was able to apply everything I learned in the course. Literally everything. There is nothing that I didn’t really need. The lessons are the perfect length: you can do them on your own pace, they aren’t long, and it’s easy to stay focused.”

Kady Sandel

We created the Freelance Starter Kit to give you the complete step-by-step system that will turn your passion into your business!

Hey there!

Hi! My name is Kady, and I’ll be your teacher in this course.

I haven’t always had a profitable design business. When I started my freelance graphic design career, I still had a 9-5 job and didn’t know anything about online business.

I was working all the time, and I tried everything you can possibly imagine. I was constantly improving my design skills, posting on Instagram, trying Facebook ads, going to networking events… but nothing was working.

Today, my once-struggling freelance business is a successful design studio. Based on the knowledge I gained along the way, I developed a system to show you how to be successful as well. Everything I learned in those years is now a proven strategy that I’m sharing with you in just a few hours!

We want you to succeed!

We want you to

Time is the most precious resource you have, and once you waste it, you can’t get it back. We will show you which strategies actually work and how to do them right the first time.

The Freelance Starter Kit is a step-by-step program that will teach you the exact methods to go from working for someone else to becoming the CEO of your own graphic design company!

At the beginning of my freelance career, my vision was simple:
I just wanted to create a profitable design business and have amazing clients, consistent income, and the flexibility of being my own boss. I wanted to set my own hours and work from anywhere. I wanted to sleep soundly at night without panicking about money or client issues.

Does this sound like you too?

Our students

claudia astorino profitable designer program graduate

Claudia Astorino


“I was able to quickly apply some concepts like setting my goals, naming my agency, and learning how to find clients. I felt confused before starting the Freelance Starter Kit, and it helped me develop a better vision of what I want for my agency.”


Mary Mangus



“My biggest struggle with freelancing has been simply starting, but Aventive Academy has given me a huge boost of confidence. It made me realize that discovering my brand’s purpose and vision will set up a solid foundation to run a successful business.”


Emir Kudic


The Aventive Academy courses expanded my horizons and taught me concepts I hadn’t thought about before. I learned how (and why!) to spy on the competition, how to make proposals and contracts, what to put on my website, and other ways to improve myself.”

What's Inside?

The Freelance

Starter Kit Is full of the lessons and strategies I used to start my graphic design business

I started as a one-woman freelance graphic designer, and from there I built a lucrative branding business that allowed me to take on amazing projects, collaborate with clients around the world, and work from wherever I wanted.

In this online

course you will learn

What to include in your proposals, invoices, and contracts to get paid every time!

How to plan and organize your graphic design business like a professional

How to find your ideal freelance clients and communicate with them effectively

The exact elements you need on your website to convert visitors into paying customers

What social media platforms to focus on as a graphic designer

How to stand out from other designers and become a well-paid expert

If you’re starting a graphic design business or you have a business that is 1-3 years old, the Freelance Starter Kit is for you.

The course will show you how to lay a strong foundation, become a more savvy and strategic freelance business owner, and focus on the actions that will help you sign more clients and make a name for yourself in your industry.

You can play and pause each of the

You can play and pause
each of the

Freelance Starter Kit video lessons at
your own pace!

The included workbooks and bonus materials will help you implement these strategies into your business fast. Here’s what you will learn in each module:

Kady Sandel


Running a Creative Business: Mindset, Motivation, and Imposter Syndrome

  • Overcome imposter syndrome so you can feel motivated and confident
  • Set up your workspace and routines for freelance success
  • Mindset: Feel less overwhelmed & anxious in your business
  • Discover where your purpose, creative talents, and profits meet


Your Business & Brand Plan: Goals, Naming, and Positioning

  • Make clients choose you over the competition (positioning)
  • Use our easy templates to create an amazing business and brand plan
  • Learn who exactly your ideal clients are and where you can find them!
  • Decide if a personal brand or business brand is right for you
Kady Sandel


Proposals, Invoicing, Contracts, and Client Workflow

  • Learn the workflow of how to work with clients (exactly when and what you need to send)
  • Set up the bank accounts, licenses, and taxes for your graphic design business
  • Craft irresistible proposals and invoices that your clients say yes to
  • Establish your client contracts using our cheat sheets and software recommendations


Pricing Your Design Services

  • Discover which pricing model is best for you and how to set it up
  • Learn if you should charge per hour, per project, or do value-based pricing
  • Set your pricing based on your financial goals and confidently share your freelance rates with clients
  • Learn when and how to raise your prices with ease
Kady Sandel
Kady Sandel


Your Portfolio, Visual Identity, and Website

  • Build a portfolio that stands on its own, attracts clients, and makes them want to hire YOU!
  • Create the visual brand, colors, fonts, and logo for your design business
  • Set up your website page-by-page to convert new traffic into paying clients
  • Interpret your website analytics, search results, and more with our tech lesson


Strategies for Getting Design Clients

  • Get visible on social media platforms like Instagram, Facebook, and LinkedIn (both organically and paid!)
  • Stop chasing clients and let them find you by improving your SEO
  • Get referrals from networking events without feeling sleazy
  • Best practices for speaking with, onboarding, and signing new clients

You GET lifetime access to all the

lessons and materials so you can revisit
them any time.

You GET lifetime access to all the lessons and materials so you can revisit them any time.

Because this is a self-paced program, the modules are easy to fit into your schedule.

Plus you can interact with likeminded brand, web, and graphic designers in our exclusive student community to get even more support!

Bonuses here! - $1,297 value

Yep – we added in some value-packed bonuses to help you get your graphic design business off the ground faster! These super-actionable resources give you everything you need to bring your business to life.

*VIP bonus is only included when you pay in full!



Professional Agency Email Templates - $299 value

  • Email your clients, referrals, and cold leads without feeling weird! Just copy and paste from our templates
  • Need a review? Use our email swipe copy to ask for one!
  • Want to start a DM conversation on LinkedIn or Instagram? This bonus will show you how!



Exclusive Designer Community - $799 value

  • Get access to a private platform of freelance designers who will help you get unstuck and move forward faster!

  • Network and get business support from likeminded graphic, brand, and web designers

  • Receive personalized advice for your graphic design business


VIP Bonus*

SEO & Profitable Blogging - $199 value

  • Monetize your blog with our easy step-by-step tips
  • Stop hunting for clients – create an unforgettable blog so they can come to you!
  • Structure your blog posts so clients will read, engage, and contact you easily

*Pay in full to receive this VIP bonus

Our students


Morgan Pantoja



“Since starting Aventive Academy, I have raised my rates for branding considerably. I used to offer logo design for $100. I now offer 3 branding packages for clients to choose from that range between $575-$990! That’s 5-9x increase in my business”

Processed with VSCO with a3 preset

Anuhea Ramsey


“In school we learned how to design and work with other designers, and Aventive Academy is the next step I wish we would’ve learned! The lessons go in an order that flows, and it made me feel like I can get the clients I’ve been wanting.”

Enroll Now

starter kit

Launch Your Graphic Design Business


One time payment $1,994

  • Running a Creative Business: Mindset, Motivation, and Imposter Syndrome
  • Your Business & Brand Plan: Goals, Naming, and Positioning
  • Proposals, Invoicing, Contracts, and Client Workflow
  • Pricing Your Design Services
  • Your Portfolio, Visual Identity, and Website
  • Strategies for Getting Design Clients



Professional Agency Email Templates


Exclusive Designer Community

VIP Bonus*

SEO & Profitable Blogging

*Pay in full to receive this
VIP BONUS ($199 value)

Kady Sandel


The Profitable
Designer Program

Everything You Need


One time payment $4,723

  • Running a Creative Business: Mindset, Motivation, and Imposter Syndrome
  • Your Business & Brand Plan: Goals, Naming, and Positioning
  • Proposals, Invoicing, Contracts, and Client Workflow
  • Pricing Your Design Services
  • Your Portfolio, Visual Identity, and Website
  • Strategies for Getting Design Clients
  • Business Growth: Expanding Your Team, Marketing, and Advertising
  • Specializing: Finding Your Niche & Becoming an Expert
  • Content Marketing for Designers
  • Outreach and Direct Promotion: Networking, Social Media, and Paid Ads
  • Building Your Credibility & Trust
  • Making Sales & Growing Your Design Business



Professional Agency Email Templates


Exclusive Designer Community


Content & Social Media Planner


Fast-Forward Your Business Bundle (4 bonuses)

VIP Bonus#1*

SEO & Profitable Blogging

VIP Bonus#2*

Get Your Dream Client Blueprint

*Pay in full to receive these
VIP BONUSES ($766 value)

Our students

Mary Mangus

Mary Mangus



“The Freelance Starter Kit is an amazing starting point for new freelance designers. It’s a comprehensive course, and the instructor does a great job of covering all kinds of topics to help you feel confident in building a successful business.”

Why Choose the Freelance Starter Kit?

We created the Freelance Starter Kit to show you exactly how to START your graphic design business!

Rather than Googling eeeverything and slowly inching towards your dreams of freedom, this course will give you the motivation, knowledge, and tools you need to hit the ground running and start your freelance design business.

We have included everything you need to go from “I want to start a business” to “Wow, the groundwork of my business is set and I already have my first client!”

After you complete

the course you will know…

How much to charge and what pricing model is best for you

What exactly to put in a design proposal and in what order

How to track your finances, project management, and client communications

The value of your design work (goodbye insecurity and imposter syndrome!)

What your website & social media pages need to position you as the go-to graphic designer

Exactly how to land and impress your first paying freelance client – and how to do that repeatedly!


Get Certified

When you finish our courses, you will receive an exclusive Aventive Academy certification, diploma, and badge to put on your website!

Our certification indicates that you completed our business school and obtained expert knowledge in how to start and grow a freelance graphic, brand, or web design business. This certification will help you demonstrate your business skills to potential clients and gain a competitive advantage over other freelancers.

You can list the certification on your website, About page, portfolio, CV, or resume to build professional credibility and increase your earning potential. We’re proud of our Aventive Academy graduates and look forward to celebrating your future success!

This course is
for you if ...

  • You want to start freelancing but don’t know how.
  • You have no idea what steps to take to start a successful design business.
  • You want to lay your business groundwork so you can jump ship from your 9-5.
  • You feel stuck and overwhelmed by all the information you’ve found on Google.
  • You are ready to invest in your future!

This course is not
for you if ...

  • You’re not willing to put effort into building your freelance design business.
  • You’re looking for an overnight success or get-rich-quick scheme.
  • You have a product-based business.
  • You already have an established and successful business.
Kady Sandel

Hey there!

Hi! My name is Kady,

and I’ll be guiding you through the Freelance Starter Kit.

I’m the founder of Aventive Academy, a platform that helps you start and grow your freelance brand, web, or graphic design business.

I built my branding agency on the side while still juggling a 9-5, and now I want to teach you how to do the same based on the proven strategies I used!

I’m happy you’re here and can’t wait to see you inside the course! By the time you’re done, I know you will be so happy and proud that you invested in yourself and created the business of your dreams.

Our students

Claudia Ale

Claudia Astorino


“I connected a lot with the lesson that talks about expanding your team. Before, I never felt prepared to outsource or delegate any tasks. But once I went over the lesson, the idea of finding help while I focused on my clients made so much sense!”

morgan pantoja designer

Morgan Pantoja



“One of my favorite concepts from the Aventive Academy program was that every freelance graphic designer needs to learn the true value of what a professional designer does for people and brands. We have to help people appreciate why they should pay us to do something they think they can do on their own.”


Why wait another year to get

your freelance business off the ground?

Why keep scrolling through the lives of successful designers… and scrolling… and scrolling… and wishing you could do what they did? Why not just show up, take a chance on yourself, follow our action steps, and create the future you want?

A part of you already knows that watching 70 more YouTube videos won’t help you build your graphic design business. Googling for answers will only leave you feeling more lost.

Now is your chance to start a successful business. The Freelance Starter Kit will get you there.

Let’s go!